Netz came over to Microsoft from an Israeli BI company (now headquartered in Canada) called Panorama Software, after Microsoft bought technology from Panorama in 1996 that would eventually become Analysis Services. So, what changed? What did Microsoft start doing right? And how did it leverage its genuine accomplishments on the enterprise BI platform side? To get some insight from the Microsoft side, I had an hour-long conversation with Amir Netz, a Microsoft Technical Fellow, who is essentially the father of Power BI.
During that time, while Microsoft had a dominant BI server platform in SQL Server Analysis Services, its prowess on the application and self-service data visualization side was mostly characterized by 15 years of swinging and missing. I've worked with the Microsoft BI stack since its inception in the very late 90s, and I served on the company's BI Partner Advisory Council (PAC), roughly from 2005 until 2011. And while it's tempting to look at Microsoft as some behemoth that is winning because of its heft and industry dominance, I can say - from personal experience - that it was not always thus. This gives Microsoft, and its Power BI juggernaut, a huge lead on the competition.
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